Ownercode, by Dirty Work Software
A WordPress alternative for small business you actually own
WordPress is cheap to start. Then a plugin update breaks your booking form, or a hole in a plugin fills your site with spam pages while you are on a job.
Ownercode is a free kit that has an AI agent build your website and the software behind it, with no plugin system to break. You direct it in plain English. The code is yours, under your own account, from the first save.
The free kit
What you get
The free kit is instructions, not software. Everything in it is plain text files you can read yourself. Nothing hidden, nothing installed on our servers.
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A guide. One file that explains how to direct the AI agent. Read once, come back when lost.
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A start prompt. Paste it into Claude Code. It interviews you about your business, then plans the work with you before it builds anything.
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Project memory. A file the AI reads at the start of every session, so it does not forget your rules and decisions from last time.
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A task system. One file per piece of work. Close your laptop for a month; the project picks up exactly where you left it.
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Guardrails. Rules that stop the AI from skipping its own safety checks or wiping out work you have not saved yet. The AI checks its own work before it calls something done. See what they stop.
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Two building skills. One for the screens people look at, one for the connections that read and write your data.
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A plain interface guide. Screens come out clean and plain, not ugly, even without paid design help.
What it builds: a website that never breaks from a plugin update, and the software behind it, in the same project, on one bill that is usually zero.
Free
The free download
Get the whole kit for nothing: the guide, the start prompt, the task system, the guardrails, both building skills, the interface guide. No trial, no time limit, no watermark on what you build with it.
Type your email and we send the download link to your inbox. We will also tell you when we add new pieces to the kit, and the day the paid version opens.
Questions
How is this different from WordPress or hiring a developer?
WordPress is cheap but breaks itself. A developer is solid but costs two bills and a wait for every change. This is one AI, directed by you, building both the website and the software, on one bill.
What does this actually cost?
The kit is free. You need a Claude subscription (Pro or Max) to run Claude Code, the AI agent that does the building. What you build runs on a bill that is usually zero, thanks to a generous free tier from our hosting. The paid tier, which is optional, will cost $299 one time.
Do I own what it builds?
Yes. The AI builds inside a new project under your own account. It is not our code with your name on it. It is your code, saved under your name from the very first save.
Do I need to know how to code?
No. You make the decisions: what the business does, who it is for, what done looks like. The AI does the technical work. You read plain English the whole way, never code.